HSA Marketing Manager in Minneapolis, MN at Voya

Date Posted: 9/28/2018

Job Snapshot

  • Employee Type:
  • Location:
    20 South Washington Avenue
    Minneapolis, MN
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:

Job Description

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HSA Marketing Manager

Are you experienced in developing and managing strategic marketing campaigns for Health Savings Accounts? Familiar with partnering across business lines, including Compliance, Product and Sales? Do you know the financial services industry? If you are a creative thinker interested in marketing, who is detail-oriented and has strong project management skills, consider applying for this role with Voya Employee Benefits.

Voya Financial in Downtown Minneapolis is looking to add a creative thinker with strong project management skills and expertise in developing and executing Health Saving Account (HSA) strategic marketing campaigns for our Employee Benefits team.


  • Develop and manage strategic campaigns and tactical communications that build brand, support sales, client service, and thought leadership promotion. 
  • Create, manage, and implement effective programs for targeted audiences and markets. 
  • Responsible for detailed end-to-end project management to support above goals and successfully deliver high quality communications.
  • Work closely with management, product management and sales to analyze communications requirements and develop and implement communication plan to provide clear communication to end users.
  • Perform activities involved in the preparation of advertising, sales promotion and publicity to support marketing objectives.
  • Coordinate projects and ensure timely completion of tasks and duties.
  • Partner with internal functional groups including designers, web analysts, etc. to assure integrated marketing communication activities.
  • General marketing support (web content, tradeshow & conference support, etc.)
  • Other duties as assigned


  • BA or BS or equivalent degree in business, marketing, communication, or related discipline.
  • 5-7 years communications or related experience
  • 3-5 years HSA marketing experience
  • Excellent verbal and written communication skills.
  • Excellent organizational and project management skills



Critical Skills
At Voya, we have identified the following critical skills which are key to success in our culture: 

  • Customer Focused: Passionate drive to delight our customers and offer unique solutions that deliver on their expectations.
  • Critical Thinking: Thoughtful process of analyzing data and problem solving data to reach a well-reasoned solution.
  • Team Mentality: Partnering effectively to drive our culture and execute on our common goals. 
  • Business Acumen: Appreciation and understanding of the financial services industry in order to make sound business decisions. 
  • Learning Agility: Openness to new ways of thinking and acquiring new skills to retain a competitive advantage.

Learn more about Critical Skills.


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